SHREVEPORT, LA – After raising more than $140,000 through a yearlong Go Digital @RFC fundraising campaign, the Robinson Film Center (RFC) unveiled its new digital projection system on August 2, 2013.
“We are grateful for this opportunity to add state-of-the-art digital cinema,” says Alexandyr Kent, executive director at RFC. “Because of outstanding funder support, we’re putting the best possible digital projection in our two theaters. The result will be crisper, bolder and more exciting movie experiences for everyone.”
Donors include the Grayson Foundation, Carolyn W. and Charles T. Beaird Family Foundation, City of Shreveport, Eldorado Resort Casino, Downtown Development Authority, I.A.T.S.E. Local 478, The Powers Foundation, and individual contributors.
RFC began a campaign to upgrade from 35mm to digital cinema after the film industry announced it would phase out 35mm prints at the end of 2013 in favor of a new high-resolution digital format called DCP.
“Without our Go Digital donors, we faced the prospect of going dark at the end of the year,” says Waynette Ballengee, board president at RFC. “We’re thrilled! Our theaters are new again. We want our members, moviegoers and supporters to come celebrate with us.”
RFC opened its downtown doors in May 2008, renovating a vacant downtown building into a two-screen movie theater and education nonprofit. It serves more than 60,000 people annually through a mix of daily films, educational programs and special events.
Renew RFC! membership campaign aims for 1,500 memberships
RFC generates a significant part of its funding through a popular Supporting Cast membership program. More than 1,000 individuals, families and businesses have Supporting Cast memberships.
“This new digital equipment is more than just technology,” Kent says. “It’s a reinvestment in our audience. We have always believed that RFC is a place where ‘an audience becomes a community,’ and we hope our supporters will strengthen that sense of community by becoming new members, renewing their membership, or helping us sign up new members.”
Through its Renew RFC! membership campaign, RFC aims to grow to 1,500 memberships by mid-2014. The nonprofit is offering existing members incentives to help reach the big goal.
Existing members who successfully sign up new members for RFC’s Supporting Cast program will receive a “Movie Night Thank You” package: two free movie tickets, two free sodas and one free popcorn.
“Membership is a great way to provide year-round support for what we do every day,” Kent says. “Great movies, a great theater, great educational programs, and a great film community would not exist without our Supporting Cast members. They’re a big reason why we’re in the position to go digital, and they’re the reason why we’re aiming for a stronger future.”
Mission of the Robinson Film Center
The Robinson Film Center’s mission is to educate, enrich and entertain through the power of film. RFC is a 501 (c) (3) not-for-profit arts organization located at 617 Texas Street in Shreveport, La.
For more information
Alexandyr Kent, RFC Executive Director
Hannah Whitman, Communications Coordinator
Robinson Film Center